Stuck in the corporate grind and dream of breaking free to build a 7 figure coaching or consulting business?
Tired of working for someone else and want to have control of your life, limitless income and time freedom to do whatever you desire? Then you will love my latest newsletter on How to Build a 7 figure Business After Quitting Corporate.
Did you know that nearly half of all senior level execs are unhappy with their work?
And it’s no wonder. While they may be making great money, they often have no control of their time. They are in meetings all day, every day. They don't enjoy the work because the work is running them. They take work home to perform during late evenings, early mornings or on weekends. They feel trapped and burnt out and all of this leads to feeling unfulfilled.
But it doesn't have to be that way.
If you climbed to a senior level position in your company, you have real world experience, valuable knowledge and insight and a skillset that can be translated into a coaching or consulting business. This is by far the easiest way for you to build a business without having to learn an entirely new set of skills like you would with say starting a drop shipping business on Amazon.
You can take the knowledge you already have and sell it for high value.
What’s more, is that companies are willing to pay big bucks to outside experts to help their people and organization- make strategic decisions, operate efficiently, improve productivity and engagement, roll out new initiatives or any number of other things. In fact, U.S. company spending on consulting reached $58.7 billion last year!
So whether your strength is in strategy and you have a genius with going into a company to help them understand how to meet their strategic goals or whether your strength is in culture and people and you know how to develop leaders within an organization or even if your strength is in operations and you know how to go into an organization and improve inefficiencies, creating a coaching or consulting business is a powerful way to not only replace your corporate salary but to grow a 7-figure business.
However, launching a coaching or consulting business is not for the faint of heart.
Did you know that is shocking 82% of coaching businesses fail within the first two years? Yet there are others who successfully take their genius and turn it into highly profitable businesses. So what makes the difference between those who struggle and those who succeed? It all comes down to strategy.
The fastest path to creating a 7-figure coaching and consulting business is to position yourself to sell ultra-high end services.
If you turn to the coaching and consulting world you might see people promoting courses or billing by the hour or selling smaller packages but none of that is going to help you make a large injection of cash. The fastest path is to take your genius, build a powerful step-by-step solution and package it for multiple five or even six figures. Keep in mind these companies have big budgets so if you can come in there with a powerful solution that solves their problem, even if your services have a six-figure price tag, they will invest.
Just like my client Chuck who was Chief compliance Officer for a hospital here in the US. He was fed up with the corporate grind and ready to go all in on his own consulting business. He had been doing consulting as part of the side gig but never really made much money. I showed him how to take his genius and codify a next-level solution that he felt confident attaching a six-figure price tag to.
The result? He sold two 6 figure contracts generating $300,000 within just a few months of working with me. That kind of money was life-changing for him. It gave him the cushion and the confidence to hand in his notice, walk away from his corporate job and the cash flow to hire key team members to grow his business.
Ultra-High Ticket Approach
So let's talk about what an ultra-high ticket approach is not. Many other coaching and consulting programs preach the Ascension model. Meaning start with a low ticket offer say $27 or $200 and then upsell people into a $5,000 program and then again eventually into a $25,000 program. These kind of models do not translate well to corporate.
In my approach we take a top-down approach meaning we flip the model on its head and go straight for the top-selling ultra-high end services. This is a powerful approach for those exiting corporate because it allows you to replace your income by generating large amounts of cash flow, the lifeblood of any business.
That simply is not possible when you're selling low ticket offers and relying on a volume based business. This ultra-high end model is also much more congruent with the corporate world too because they're used to paying outside consultants tens of thousands if not hundreds of thousands of dollars for support.
Keep in mind that companies hire consultants because it is often much more cost-effective than hiring an employee. You don't have to pay taxes and benefits and you don't have to onboard them. An outside consultant can bring specialized knowledge and quick and efficient solutions to get a companythe results it seeks.
It is very attractive for a company to hire consultants over pulling their existing employees' attention away from their projects or trying to hire a new person that is going to be very expensive and take months to put in place. This makes the ultra-ticket model the perfect path for those leaving their corporate job.
So selling your services for multiple five and six figures sounds incredible but how do you do it?
There are five key systems I teach to help entrepreneurs successfully step into selling ultra high-end services and then scaling those services to a high 6 or even 7-figure business. The first system is offer, this is your impact system and perhaps the most important for those exiting corporate. You have a core genius, you have a unique skillset, you have acquired real world knowledge and experience that can be translated into a powerful solution companies will pay top dollar for.
1st System: Offer
The first step is to understand what your core genius is and where the gap in the market is that you can fill. This means understanding what type of client you're going to go after and deeply understanding their pains and struggles along with what their goals are so that you can then build a step-by-step solution to solve them.I call this "codifyingyour method." This is the how how you get your clients results.
Next comes your package. This means creating a powerful solution bundled into an irresistible offer that is intrinsically valuable so that even if you attach a six-figure price tag too it, the ROI is so high that the price is reasonable.
There is a real art and science of creating an ultra high and offer and it's something I've been successful at helping my clients do over and over again. I've had clients struggling to sell their services for $3000-$5,000 even $10,000 turn around and sell their packages for six figures.
When my client James came to me, he exited corporate but wasn't finding success as a coach. We transformed his business and took him from $0 to half a million in just 10 months. Massive leaps are possible with an ultra high ticket approach.
2nd System: Marketing
The second system is marketing, this is your influence system. This system is about creating widespread awareness and excitement and demand for your services. One of the hardest obstacles for entrepreneurs to overcome is the fact that no one knows their name. One of the most challenging times in a business is the first 3 years when you're just trying to get people to pay attention to you.
Many people get caught in the "trap of the generalist" and stay stagnant for years. I teach a concept called the Ladder of Influence where I break down the 4 levels of influence, the challenges at each stage and how to successfully ascend up, grow your influence and authority so you can make 7 figures. Be sure to download a copy here.
Our marketing system solves this by creating expert positioning of both you as the coach or consultant who is going to deliver a transformational experience for your clients but also expert positioning of your method, your step-by-step solution.
It also means creating an audience of people who are going to listen to you, trust you and ultimately buy from you. You do not have to have a massive following of 1,000,000 people to have a 7-figure business. You can have a relatively intimate audience and have a 7-figure business.I call this becoming a micro influencer.
Finally you need the right message and create a high amount of relevancy to connect with your audience. Simply put you need to be highly relevant to the people that matter most.
90% coaches and consultantswho are struggling fail to effectively communicate their value.
They often run out of runway before ever even taking off. They never have the chance to even close because no one books a call, they don't have leads. This is why it's so important to have the right message with the right market and coupled with the right positioning. When you have the system dialed in you will have an audience of raving fans that will book calls, buy from you and refer others to you.
3rd System: Sales
The third system is sales, this is your money system. Many coaches and consultants struggle with a sales conversation not because they're not good at what they do but because owning their worth and articulating their value is something that they have not yet mastered.
High-end sales are simply a transference of certainty and confidence. The person purchasing needs to feel certain that you are the very best person who can help solve their problems.
This is the only way that they're going to hand you multiple 5 or multiple six figures. Also, the way that you sell to an individual say on a phone call with the CEO it's going to be very different than creating a pitch deck and doing a formal presentation to a group of decision-makers. It's important that you know how to do both successfully. Mastering your sales conversation is key so that you can demonstrate your authority, articulate your solution and present a powerful set of deliverables that gets a YES from the client.
4th System: System and Team
The fourth system is systems and team. If you want to build a 7-figure business, you absolutely must have the right systems in place and the right team to support you. Cash flow is essential to placing the right team members. Systems are essential to free up your time to automate when necessary delegate whenever possible.
Having great systems is probably one of the most overlooked aspects of growing a successful business.
80% of all sales happen before a conversation ever occurs. This is why not only do you need to have your marketing, messaging and positioning dialed in, but you also need to have the right systems in place to support your awareness campaign. This is one of the most complex aspects of what I teach. It is also the most time-consuming but it is the one that creates the most freedom for the business owner because it allows you to remove yourself as the bottleneck wearing all the hats into a position of true CEO, driving vision and serving your clients.
5th System: Delivery
The final system is delivery, this is your scale system. So many coaches and consultants are focused on more and more acquisition of new clients. Getting new clients is wonderful but in order to grow a sustainable business, you have to focus intently on the delivery side of the business.
It's a dance between acquiring and also delivering. This is especially true for those in the ultra-high ticket space. If your clients are handing you high-five or even six figures for your time then there are big expectations attached to working with you andyou need to do everything in your power to make sure they get results.
You must have your i’s dotted and your t's crossed and create a powerful delivery experience so they get the results promised and you get outstanding testimonials. One of the things I'm most proud of is that every single person that is on boarded in my program is completely blown away by the level of attention to detail we have on the client delivery side and how organized we are. This is something that can take years to get right.
One of the benefits of working with a high-level coach who's serving high-level clients is if they've done their delivery right, you get a peek behind the curtain and save yourself years of time and frustration as you catapult your business into the next level of not only revenue but of client experience.
Leaving your corporate job to create a 7-figure coaching or consulting business is one of the most rewarding experiences you can have. Not only do you get to make a massive impact and change people's lives but you get to do it on your terms; make the money you desire, work the hours you want, create your life by design.
If you're curious about how we help our clients translate their genius into ultra-high and coaching or consulting businesses which they can scale to the six and seven figures click here to apply for a call.
Client Success Spotlight: How a Career Coach 10x'd Her Prices and Started Selling 5 Figure Packages
Meet my client Alessandra, a Career Coach who already had a successful business. She was ready to scale and new she was seriously undercharging. We up leveled everything in her offer from her method to her package and pricing. We repositioned her to sell her packages for multiple five figures. The result? Within 6 weeks of joining my program, she already closed multiple new clients five figure clients. Best part? We are just getting started. If you are ready to ditch the grind and sell ultra high end, apply for a call today.
About Jessica Yarbrough
Jessica Yarbrough has quickly developed a reputation of being one of the best business strategists for coaches and consultants who want to sell and scale ultra high end services. Her background is in international business and she has built multiple companies.
Jessica is a genius at showing entrepreneurs how to build an expert platform, rapidly raise their value, build their credibility online and attract high paying clients. She travels the world teaching and inspiring entrepreneurs and helping them grow their influence and make the income and impact they desire.
