Skip to content
About us
Scroll
Who we are
At Urban Arrow, we build top-of- the-line electric cargo bikes. We were the first to do it, actually. Needless to say, we’re crazy about them. But there’s one thing that is even more important to us: the person riding that bike. Owners and riders like you.
With every bike we build, we have you and your specific transport needs in mind. Whether that’s getting from A to B in the smoothest way possible. Or bringing your kids to school safely and without hassle. Whether you care about making your city a bit cleaner. Or riding a good-looking design-award- winning cargo bike. Or delivering your goods to your customers more efficiently. And whether you care about reducing your carbon footprint, or you’re simply looking for the most joyful ride.
Whatever it is you care about, we’ve got you covered. It is our mission to improve your life and to improve life in (sub-)urban areas with cargo bikes. Making things cleaner. Quieter. And more efficient.
Our founding story
Our story begins in the late ’00s. Jorrit Kreek and Gerald van Weel worked together in the bicycle business. Both fathers maneuvered with their cargo bikes from A to B every day, sweating through the hustle and bustle of Amsterdam. With the rise of the e-bike, it was a no-brainer to them that this had to change. The idea for an electric cargo bike was there.
They decided to develop an electric cargo bike and asked industrial designer Wytze van Mansum to help them and reinvent the cargo bike. And so they did. Exactly as they envisioned. In 2010, the first prototype of The Urban Arrow Family was a reality. The striking design quickly captured many hearts and won the Eurobike award. And the rest is history.
Part of the Pon.Bike family
We are thrilled to be part of the Pon.Bike family, part of Pon Holdings. The largest mobility group in the Netherlands has a portfolio of more than 15 premium bike brands and concepts such as Swapfiets, Lease-A-Bike, Gazelle, Veloretti, Cannondale, Cervélo and Kalkhoff.
With a powerful partner like Pon.Bike, we will continue our international growth strategy. Together, we pursue our ambition to take electric cargo bikes further into the world and make cities cleaner, quieter and more liveable.
Meet our fleet
Family
Turn rush hour into fun hour
Shorty
Zip trough traffic
Cargo
Your business on a roll
Tender
Maximum stability and strength
More to explore
🍪 This website uses cookies
This website uses cookies to, for example, improve and analyze the website, for social media and to ensure that you see relevant advertisem*nts. If you would like to know more about these cookies, please visit our cookie page. By agreeing, you give Urban Arrow permission to use the checked cookies. You can change your preferences here at a later time.’
Functional cookies
These cookies are necessary to enable you to browse the Urban Arrow website(s) and to functions, including accessing protected areas of the website. Without these cookies, such functions, including shopping baskets and electronic payment, not possible.
| Name | Purpose | Provider | Expiration | Type |
|---|---|---|---|---|
| ua_cookie_consent | Used to store cookie preferences | .com | 30 days | HTTP |
| ua_country_select | Used to store country, language and currency preferences | .com | 30 days | HTTP |
| wp_woocommerce_session_* | Used to store currency and country preferences | .urbanarrow.com | 1 month | HTTP |
Analytical cookies
These cookies collect information about the surfing behavior of visitors to our website, such as frequently visited pages and whether visitors get error messages. This allows us to to make the structure, navigation and content of the website as user-friendly as possible for you. The statistics and other reports are not linked to individuals.
| Name | Purpose | Provider | Expiration | Type |
|---|---|---|---|---|
| _ga | Registers a unique id for each site visitor for analytical purposes | .urbanarrow.com | 2 years | HTTP |
| _gid | Registers a unique id for each site visitor for analytical purposes | .urbanarrow.com | 1 day | HTTP |
| _gat | Used by Google Analytics to filter and read bot requests | booreiland.dev | 1 minute | HTTP |
| _hjSessionUser_ | Hotjar enables us to understand user behaviour while on our websites, and to provide some website features. | vars.hotjar.com | 365 days | HTTP |
| _hjSession_ | Ensures subsequent requests in the session window are attributed to the same session. | vars.hotjar.com | 30 minutes | HTTP |
Marketing
Our goal is to provide information that is as relevant as possible to visitors to our website. That is why we strive to adapt the site as much as possible to every visitor. We do this not only through the content on our website, but also through the displayed ads. To enable the implementation of these adjustments, we try to get a picture of your likely interests based on your visit to Urban Arrow’s websites to to develop a segmented profile. Based on these interests, we adapt the content and advertisem*nts on our website to different groups of customers.
| Name | Purpose | Provider | Expiration | Type |
|---|---|---|---|---|
| hubspotutk | Tracks a visitor's identity. It is passed to HubSpot when submitting a form and used when deduplicating contacts. | .urbanarrow.com | 13 months | HTTP |
| __hstc | Used by Hubspot for visitor tracking. | .urbanarrow.com | 13 months | HTTP |
| __hssc | Used by Hubspot for session tracking. | .urbanarrow.com | 30 minutes | HTTP |
| __hssrc | Used by Hubspot for session tracking. | .urbanarrow.com | Session | HTTP |
| lms_ads | Used to identify LinkedIn Members off LinkedIn for advertising. | .linkedin.com | 30 days | Pixel |
| _fbp | Used for marketing/tracking purposes. | facebook.com | 3 months | Pixel |
| _gcl_au | Used to store and track conversions. | Google Adsense | Persistent | Pixel |
